“ just profiting off the backs of sex workers,” one former client tells Rolling Stone after working with Content X for nearly a year. Instead, several former clients claim they were barely promoted by Thorne and when models did photograph with her, it was more for Thorne’s benefit. These former clients also all claimed that Content X failed to meet its central incentive for their joining: ensuring they had ample content with Thorne that would help these smaller creators bolster their following. Some former clients say staffers and photographers hired by Content X attempted to push models into taking nude or more risqué photos. Former Content X clients listed a barrage of concerns to Rolling Stone, including chaotic photoshoots, sloppy managing of their OnlyFans pages and a significant dip in their earnings, while Content X still took a hefty chunk of their profits. Some of Content X’s former clients allege that the studio overpromised and underdelivered, and there’s been a steady exit of nearly a dozen celebs and influencers like Francesca Farago with millions of followers each. As one model who worked with the company succinctly put it: “It was just a hot mess.” Looking to ramp up her production portfolio - and with the general public viewing Thorne as an OnlyFans success story - Thorne parlayed her status into something more ambitious: founding a social media management company called Content X.įormally announced in January 2021, Content X billed itself as a venture that would offer support to other creators, producing high-quality content with monthly editorialized photoshoots with esteemed photographers, as well as offering creators a chance to grow their platforms by working and modeling with Thorne.īut while joining the firm might seem to influencers like a lucrative opportunity to replicate Thorne’s success, several former models who were managed by or worked directly with Content X are now offering a warning to potential clients. When former Disney star Bella Thorne joined OnlyFans, she reportedly pocketed $1 million her first day and crashed the site.īy the end of the 24-year-old’s second week on the subscription-based platform, Thorne had earned another million, signaling to other celebrities and influencers the site was a legitimate place to make some quick, serious cash.
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